11月26日,中央广播电视总台CGTN聚焦唐山,通过英文节目对唐山外贸转型助推陶瓷产业“出海”进行了报道。节目时长3分38秒,妥妥的 “国际范儿”!
North China's Hebei Province stands out as one of the country's largest ceramic exporters.
中国北方的河北省是全国最大的陶瓷出口省份之一。
Recent data shows the region exported over 700 million U.S. dollars' worth of ceramic products in the first ten months of this year.
最新数据显示,今年前10个月该地区陶瓷产品出口额超过7亿美元。
That's a year-on-year growth of more than 14 percent.
同比增长超过14%。
Tangshan, often called the "City of Ceramics", has shown even stronger momentum.
唐山,被誉为“北方瓷都”,更是展现出强劲的发展势头。
Our colleague Huang Rui from China Media Group has more.
中国媒体集团的同事黄瑞将为我们带来更多报道。
Tangshan's ceramics legacy dates back to 1924, when the city produced China's first ceramic basin.
1924年,唐山生产出了中国第一件卫生陶瓷,从此开启了唐山的陶瓷传奇。
Over the years, it has transformed from small workshops into a key production and export hub in northern China.
经过多年的发展,唐山从小作坊加工转变为我国北方最重要的陶瓷生产出口基地。
Evandro Burgel, a sanitary wares wholesaler from Brazil, made his first trip to Tangshan to explore its offerings.
来自巴西的卫生陶瓷批发商埃万德罗·博格尔首次来到唐山,探索这里的产品。
He was impressed by the innovative designs, which he believes have strong market potential in his home country.
他对这里新颖的设计印象深刻,认为这些产品在巴西会有很大的市场潜力。
EVANDRO BURGEL Brazilian Client:“The products are very well designed, of good quality and finishing. The design is really different from other competitors in the same market.”
来自巴西的客商埃万德罗·博格尔说:产品设计精良,质量上乘,做工精细。设计真的与市场上其他竞争对手不同。
Breaking into the global market wasn't easy for the 40-year-old sanitary ware company that Burgel visited.
博格尔参观的这家拥有40多年历史的卫浴陶瓷企业在打入全球市场时并不容易。
Initially, the company had to slash prices repeatedly to secure a foothold in the low-end market.
起初,该公司不得不一再降价,以在低端市场站稳脚跟。
FU LIRONG Director of Operations and Management Huida Sanitary Ware Co.“Now we take proactive measures to stay updated on the global market and participate in major international exhibitions to attract more clients.”
惠达卫浴运营与管理总监付立荣说:“现在我们采取主动措施,及时了解全球市场,并参加大型国际展览,以吸引更多客户。”
Today, the company offers over 2,000 products across eight categories, catering to diverse overseas demands.
如今,这家公司能提供八大品类两千多个品种的卫生陶瓷产品,满足国际客户的不同需求。
Its global sales and service network spans major markets, including the US, Canada, and the UK.
其全球销售和服务网络遍及包括美国、加拿大和英国在内的主要市场。
Tangshan Monopy Ceramic, another leading producer, has been involved in foreign trade since the 1990s.
梦牌瓷业是另一家唐山陶瓷行业的龙头企业,从90年代初就开始涉足外贸。
Facing fierce global competition, the company pivoted from outsourcing to focusing on original design and tailored production for international markets.
面对激烈的全球市场竞争,该公司从原来的贴牌出口转向专注于为国际市场提供原创设计和定制生产。
HOU JING Project Manager Tangshan Monopy Ceramic Co.“We have been engaged in foreign trade for many years. In recent years, we've noticed changes in clients' demands, which have driven us to increase our investment in R&D.”
梦牌瓷业项目经理侯静说:“我们从事外贸多年。近年来,我们注意到客户需求的变化,这促使我们增加了对研发的投资。”
Tangshan Monopy Ceramic invests over 10 million U.S. dollars annually to enhance its techniques and equipment.
梦牌瓷业每年投入超过1000万美元用于技术和设备的升级。
Its "smart" factory impresses with automated machines working in perfect coordination.
其“智能”工厂令人印象深刻,自动化机器完美协调地工作。
Sanitary wares aren't Tangshan's only strength. At another factory, over 2,000 types of Bone China – an elegant pottery for daily use – are being crafted.
卫生陶瓷并不是唐山的唯一强项。在另一家工厂,正在生产2000多种日用骨质瓷产品。
Currently, the company is focused on fulfilling an order from Türkiye. According to the overseas sales manager, it's peak production season.
目前,该公司正专注于完成来自土耳其的订单。据海外销售经理介绍,现在是生产旺季。
GAO RUI Overseas Sales Manager Longda Bone China Co. “We received many orders from foreign customers at the Canton Fair. From now until the eve of the Spring Festival, it's peak season for production.”
隆达骨质瓷海外销售经理高锐说:“我们在广交会上接到了很多国外客户的订单。从现在到春节前夕,都是生产旺季。”
Amid fierce domestic competition, China's ceramic manufacturers are carving their path in the global market.
面对激烈的国内竞争,中国的陶瓷制造商正在全球市场中开辟自己的道路。
By upgrading production and tailoring designs for overseas clients, cities like Tangshan are earning recognition worldwide.
通过升级生产和为海外客户提供定制化设计,唐山等城市正在赢得世界的认可。
Huang Rui, CGTN, Tangshan, Hebei Province.
CGTN记者黄瑞,河北唐山报道